Digital Edge Mailing Services

The word data covers such a vast cornucopia of meaning, but from a marketing perspective, it means: taking the full range of knowledge parameters about your clients, be it their spend, length of custom, average spend, location of spend, use of previous offers, type of purchase, frequency of purchase etc. and designing a marketing plan that recognises the individual or group of individuals as a subset of your data and using a combination of varied text, image, style and method (channel) of communication to convey your message to give it the optimum chance of gaining a reaction. Variable data is used in all mailing print in one way or another as each address is different, but don’t limit it there. Whether a transactional mailing, a promotional mailing, or a mixture of both, variable digital printing must be used to your best advantage.